REAL PERSONAL TRAINING FOR REAL IN NORFOLK
At East Fit, I help women in their 40s and 50s feel stronger, more confident, and energised without the fads, gimmicks, or extremes. Based in South Norfolk, I work with clients across the county and online, supporting busy women who want fitness that fits into real life.
MY STORY
I’m Holly, a Level 4 Personal Trainer, founder of East Fit Personal Training, and co-founder of Strong & Nourished in 7 Weeks. On paper, that’s my professional side, but the real story of how I got here is much more personal.
I’m also a mum of two, and like many women in mid-life, I’ve felt the pressure of trying to “do it all.” I’ve battled unhealthy habits, navigated career changes, and, most significantly, faced breast cancer head-on. Those experiences taught me what really matters. Health isn’t about punishing diets or extreme exercise routines. It’s about strength, energy, and feeling capable in your own body.
When I started East Fit here in Norfolk, my goal was simple: to create a safe, supportive space for women who feel overwhelmed by fitness and frustrated with quick fixes. I know what it’s like to feel stuck, exhausted, and guilty for putting yourself last. That’s why I coach with empathy and honesty, because I’ve been there too.
My approach is rooted in strength training, realistic nutrition, and a body-positive mindset. I want to help women discover what their bodies can do, not just how they look. For my clients, that’s meant going from feeling tired and self-conscious to lifting heavier than they ever thought possible, walking into a gym with confidence, and having the energy to enjoy family life in Norfolk and beyond.
East Fit isn’t just about getting fit. It’s about building the resilience, confidence, and balance you need to thrive in real life. And if I can help more women here in South Norfolk feel that same spark of strength and freedom, then I know I’m doing what I was meant to do.
MY APPROACH
FEEL STRONG WITHOUT THE OVERWHELM
You don’t need hours in the gym or restrictive diets to see results. With the right support, you can build strength, eat in a way that fuels your body without giving up the food you love, and make progress that lasts.
Most importantly, making time for yourself isn’t selfish. This isn’t just about how you look; it’s about how you feel. My clients tell me they sleep better, have more energy for family life, feel more in control of their health, and rediscover their confidence.
I believe fitness should give you more than a strong body. It should give you the freedom to enjoy your life in Norfolk and beyond, with energy and confidence you never thought possible.
